LOS ANGELES — Kristen Bell is going back to the beauty aisle again.
The Oscar-nominated actress and director said she’s making an “endorsement” of beauty products for the upcoming season of “Frozen” with cosmetics brand Essence, which she has been using to promote the film’s third installment.
Bell will be on set for at least one episode of “Beautiful Skin Institute” next month, and the company is launching a new line of beauty essentials for “Fridays” and “Saturdays” with the same brand, according to a statement.
In March, Bell and “Frost” co-star Idina Menzel announced they would not be wearing makeup on the Disney-produced Disney Channel show.
“I’ve been wearing makeup since I was a little girl and I’ve always wanted to do it because it makes my skin feel nice,” Bell said.
“The makeup is not really that effective on me.”
Bell, who won a Golden Globe for her performance in “Festival of the Dead” and won an Emmy for her role in “Tangled,” also announced her intention to stop using make-ups.
She said she had worn the same makeup since she was 18 and her skin feels better.
“It’s not that it’s bad, it’s just the make- up is not that good,” Bell told “Good Morning America” on Monday.
“And I know people have told me it’s the same thing as not wearing make up.”
The actress, who is nominated for an Oscar for her work in “Beauty and the Beast” and is nominated again for “Beauties,” said she decided to stop the make up because she believes it causes more problems than it solves.
“When I see people wearing makeup it makes them look younger, it makes their eyes look younger,” she said.
For the “Furniture Day” episode of the PBS show, which is airing on Monday, Bell wore a matching pink dress and matching high heels for a scene in which she was in a car accident while filming a scene for a movie she was directing.
“Frigid” actress and “Beautys” star Kristen Bell arrives for the premiere of “Sisters,” in Los Angeles, California, United States, January 13, 2021.
More News:Kristen bell, the actress who was the last of the four princesses to star in “The Lion King,” is one of several celebrities to announce she will no longer wear makeup, joining other stars who have spoken out against the use of make-believe makeup.
“There is nothing more important than being beautiful,” actor Idina Middleditch, who also has a children’s show, said in a statement released on Monday on behalf of the Academy of Motion Picture Arts and Sciences.
“Whether it is through makeup, a makeup-free lifestyle, or an entirely new approach to beauty, we all have the power to create beautiful lives for ourselves and for our children.”
Actor/director Kristen Bell attends the 20th annual Television Critics Association winter press tour, in Beverly Hills, California on February 14, 2021, in Los Cabos, California.
Bell, the first female Oscar nominee in 50 years, has not made a public statement about her stance on makeup.
Bell said she will wear makeup in a number of ways throughout the year.
“You can wear it to help your body feel healthy, but it’s not going to make you look younger or older.
It’s just going to help with the lighting, the lighting on the makeup,” she told ABC News.
Bell also announced she will stop using lipsticks, adding that she doesn’t think it is a “good look.”
“I think that makeup is a really bad look, and I think it’s something that can make a person look younger than they are,” she added.
Bell has been in the news recently for a number or her controversial comments about President Donald Trump and the Women’s March on Washington, which took place on January 21.
She was in Washington for a meeting with women’s rights activists when she received a phone call from Trump, according in the Los Angeles Times.
“He said, ‘I think you’re a pretty lady, you’re going to be a great president,'” Bell said, adding she quickly realized she was being “misconstrued.”
In March 2017, she also tweeted about the importance of “feminism” and said she has “taken on the mantle of feminism and made a decision to not be a feminist.”
“Women are still fighting to be equal in a lot of different ways,” she tweeted.
Bell went on to share the news of her decision during an appearance on “The Ellen DeGeneres Show,” saying, “It is a lot to take in when you see the headlines that are being written about it and then seeing what your family is going through