A new study suggests that the reason why women are more likely to pick the wrong shade of lipstick is because of their tendency to pick one over another.
A study published in the journal Personality and Social Psychology Bulletin found that when faced with a variety of options, women were more likely than men to select a shade that matched their own skin tone.
This tendency to choose a shade was not due to any inherent differences between men and women, said Dr. Katherine Ostermeier, a professor of psychology at the University of California at Berkeley.
“The beauty of the study is that we’re looking at this phenomenon in a very general context,” Ostermeisters study author Dr. Rebecca Buehler, a clinical psychologist in the department of psychology and director of the Beauty Skin Picking Lab, told ABC News.
“This is a general phenomenon that we see across all of human behavior and it’s actually not unique to women at all.”
Ostermeyer said the study did not prove that a person’s choice of makeup was based on the color of the skin, but rather how they viewed their skin.
She said that women’s choices could also be based on gender stereotypes, which are generally more negative and less positive than their male counterparts.
“There are women who like lighter colors and there are women that like darker colors,” Otermeyer said.
Otermeier and Buehl said they hope their findings will help to change perceptions of beauty products. “
That’s not to say that there aren’t some women who are going to choose the right color, but we’re seeing the opposite of that.”
Otermeier and Buehl said they hope their findings will help to change perceptions of beauty products.
The study included 618 participants from a U.S. sample.
It was a random sample of about 2,000 people and was conducted online in March 2017.
“Our study found that people who were more negative about beauty products tend to prefer darker colors than the opposite sex,” Oestermeier said.
According to Osterfeld, the study was designed to shed light on the makeup choices of women who were already aware of the importance of choosing a makeup color.
“I think that the most important thing for women to understand is that the choices that they make about their own beauty products are not based on what their friends are wearing or what people are wearing,” Olermeisters research lead, Dr. Lisa Schreiber, said in a statement.
“It’s based on who they are and how they’re feeling.”
According to the study, those who were most likely to select darker colors were those who believed that they were more of a natural beauty and therefore were less likely to choose something darker.
This belief is linked to a preference for more muted colors and a preference in general for a more neutral, neutral or slightly more intense look, the authors found.
The authors said this preference is likely related to people’s feelings about makeup.
For instance, people who believe that they are more of an “artistic” person are more open to a light-medium or slightly darker look, according to the authors.
They also found that women who believed in the importance and the beauty of being natural were more inclined to choose darker skin tones.
“If you think about it, we are really looking at people as individuals and we can use that to shape our perception of how we should look,” Oppermeyer said in the statement.
It is also worth noting that people were less certain of their choices when faced not with a color that matched the one they already had.
However, the researchers said that there were no differences between people who had chosen a darker shade or a lighter shade when faced against a variety to choose from.
“We found that the person who had a stronger preference for lighter colors tended to be more positive in their perceptions of their skin tone and the way they perceived their own color,” Ostrommeier said in her statement.
The researchers did not find that people with darker skin were more sensitive to color.
The findings suggest that people may have a tendency to select the most attractive and flattering color for themselves based on their own preferences.
They are not suggesting that the color you choose should be a deciding factor in your look.
But if you feel that the way you perceive your own skin is important, you may want to make sure that you have a better understanding of your own body, Osterhler said.